![]() Or maybe the red soil in paintings such as Rust Red Hills, by Georgia O’Keefe (1930). There’s the distinctive Pompeii Red, named after the frescoes’, previously yellow, burned to a powerful, rich red, after Vesuvius’ eruption in 79 AD. It elicits ancestral connections to the caves of Lascaux in France, or Pinnacle Point in South Africa, where cave paintings were made with dusty, earthy reds. ‘Terra’ was also the theme for paint industry leader, Sherwin-Williams, for its 2023 Colormix Forecast – describing its selected shades as a way for us to ‘connect to the earth beneath our feet.’ One color in the selection is called ‘Reddened Earth’.ĭecorating with orange evokes a primal sense of stability, like you’re fully grounded, and connected with the land beneath your feet. ![]() There’s also the viral TikTok trend for ‘sunset lamps’ that project and flood the walls with 'terra rustica' hues of burnt oranges and reddish terracottas – which have now garnered over 30.8 billion views. Matt Siberry, head of home at Pinterest, says that across this year it has ‘also reflected in the home, searches for ‘orange bathroom’ have increased by over 60% in the last six months as people make their way to the bold side.’ ‘Burnt Orange’ picked up an impressive +695% uptick in searches as a color choice for weddings on Pinterest. In a survey by 1st Dibs on 2023 color trends, following 880 interviews, 20% of respondents chose ‘Burnt Orange’ – making it one of the three popular colors for this year. Its pull, WGSN explains, is a result of its ‘raw, earthy edge’, as well as being ‘reminiscent of soil, full of warmth.’ Its inspiration, could be a result of more people who value ‘sustainability over newness, resale culture, and products with the long-term appeal,’ says WGSN.īurning, rusting, and grounding associations with the earth are hitting our colorway consciousness. ![]() These grounding, earth tones, what you might call ‘terra rustica’ is what another industry soothsayer and trend forecasting agency WGSN, picked up in conjunction with Coloro for A/W 24/25 choosing ‘Intense Rust’ as one of their key colors to watch. ![]()
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